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What Each Class of Creative Work Is Worth to AI, and What Developers Pay for It
This research estimates the value of each class of creative work that AI is trained on, including journalism, books, code, film and TV scripts and subtitles, and compares it with what AI developers pay for that work. Creative work is worth an estimated $10bn a year to AI training. Known licensing deals cover about $0.5bn.
What the Reddit–Google Deal Suggests Creative Work Is Worth to AI
Google reportedly pays Reddit $60 million a year for its data. A top-down, data-economics method puts the contribution of creative work at 7 to 23% of the AI revenue it enables — at a conservative 10%, about $7 billion a year across OpenAI and Anthropic alone.
Creative Work — the $7 Billion Missing Line Item
This year's AI IPOs will raise hundreds of billions for compute, while the creative work the models are built from appears nowhere on the books. What creators are paid, what they should be paid, and the rails that don't yet exist.
Creative Value Monitor — Positioning Paper
AI models are built from creative work, from books and journalism to music, images, code, and the open web, yet there is no agreed way to say which work contributed to AI, how much, or what it is worth.